Corporate identity project for the political party FCUI (Formación Ciudadana Utrerana Independiente). For this imagotype, we work on the abstraction of the tower of the Homage of the castle of Utrera, for this, we base its proportions on the Phi number, seeking the perfect balance, leaving open the interior in reference to its transparence. The figure is divided into two equal parts, thus seeking the middle ground, without tipping the balance, a different concept for a different party.




Utrera, Seville (Spain)


March 2019